Meta description; Wedding expos offer a pool of opportunities for vendors. You need these tips to get the best out of them.
“Wedding Expos presents vendors with amazing opportunities to interact with old and prospective clients, network with more experienced vendors, and gather many sales leads. However, these expos can also turn out to be a disaster if you fail to follow best practices. “
What is a wedding expo?
Bridal trade shows, wedding fairs, wedding trade shows, whichever name you choose to call it, they all mean the same.
They are events organized with the sole aim of showcasing the very best, newest, and latest trend, products, and services available for couples who are looking to tie the knot soon, giving them a wide variety of professional vendors and expertly crafted products and services to choose from, whilst also according vendors the chance to boost their visibility, credibility and generate more clients and contracts.
In a wedding trade show, everybody wins. The couples find the very best of whatever their needs are, and vendors smile home with quality sales leads.
As a wedding vendor, a wedding trade show is a unique and very effective way of promoting your business as it gives you unrestricted access to consumers of different calibre with a genuine interest in your products and services.
However, you must also take into account that other vendors will be exhibiting as well, and there will be very stiff competition; who doesn’t want to acquire more customers? So if you are participating in a wedding trade show without adequate preparation and immensely creative strategies, you might just be stabbing yourself in the back.
Given the face-to-face interaction you’ll be having with your prospects, it is imperative that you package and present yourself and your business in the most professional way possible, to give you an edge over the others.
For every vendor, a successful wedding trade show must involve time and money and it is only fair that you get the very best value for your precious time and hard-earned money.
Here are some valuable tips on how to get the best out of a wedding expo
If you couldn’t seal mouthwatering deals, gather enough contacts, network with the top dogs in your industry, or at least learn from the very best on how you can upgrade your services to stay above the competition and make more sales even on rainy days, then the trade fair was nothing but a huge waste of time and money. To steer clear of such a loss, you must implement these Before, During, and after a wedding trade show tips.
Before The Expo
- Thorough Research
Before registering for a wedding trade show, endeavour to get as many details about the show as possible. You can contact couples or vendors who have exhibited in such a fair before, to ascertain the nature of the fair, a potential number of attendees, and calibre of vendors who usually exhibit there. This will help you evaluate your chances of success. You don’t want to spend money only to discover that there will be little or no buyers in attendance. If it’s possible, you can attend to see things for yourself and decide if it’s worth it.
2. Timely registration
After your research, you’ve probably made up your mind and have ascertained the required level of preparation. Don’t hesitate, register immediately to secure a fine booth. It’s important you register on time, at least 2 months before the Expo, while this gives you enough time to prepare, it also alleviates the risk of missing out because the attendance may be limited. I’d rather you miss a Three-course meal than a very profitable Wedding trade fair.
3. Adequate Preparation
Having registered early enough, you have enough time to put things together. Make all the necessary arrangements, organise your team, and procure enough supplies, so you won’t run out of anything; running out of supplies will mar your efforts. Give your team all the necessary training, and ensure you leave no stone unturned in your quest to exhibiting the highest level of professionalism and expertise.
Preparing for a wedding trade show requires a lot, but believe me, if you play your cards well, you are in for unprecedented success.
4. Set your goals
Knowing your objectives is a step taken towards achieving them. Don’t just head into a bridal fair without setting goals. These goals help you ascertain your level of success after the show. All your energy would be channeled towards actualizing these goals, and in the end, you can comfortably say if the trade show was worth it.
If you have a website, customer database, or something close, it’s a very great idea to advertise your attendance along with every other activity you have prepared for the trade show. Exhibiting with Say I Do In Tropical North Queensland for example gives you access to the contacts of couples and brands who will be in attendance, and we both can agree that this is pure gold for any vendor who is very good at advertising their brands.
During the show
These newly engaged couples and brides will most likely come with a wedding checklist. Your plan should be to have them check as many to-dos as possible when they visit your booth. Here is how to go about that;
Whether you have a strong web presence or not, it doesn’t matter right now.
You and your booth are the faces of your brand and they will largely determine if attendees will come by. Design your booth to look very attractive, dress well, display your finest work, use eye contact, advertise a giveaway, do whatever it takes to get their attention, but also play within the rules.
2. Showcase your best
If there’s ever a time to unleash the best you’ve got, it is definitely now. Give those couples, brides, brands, or whoever will be visiting, a taste of the product of your hard work and experience. Be the best you can be, and you will be happy you did.
3. Contests, Giveaways, and Gifts
Your other plan is to make their visit to your booth a memorable one. This helps you build a very solid relationship, and increase your chances of converting them. Organise competitions, giveaways, etc. Be very creative. Award stuffs like candies, free photoshoots, flowers, pens, or anything related to your product and service to winners of your contest. This will attract more prospects, and keep you ahead in the race. See to it that none of the couples who visit your stand goes empty-handed. Give them gifts, no matter how small, people will always want to check out that stand that shares gifts.
4. Keep your fees moderate, and the purchase process stress-free
Remember, these brides have a variety to choose from. They wouldn’t hesitate to pounce on a less expensive yet effective option. Try to keep your fees moderate and if you’ll be selling anything, ensure they don’t have to go through much stress while trying to purchase your products.
5. Make them offers they cannot resist
You can offer discounts, or even Organise a promo. Create something that will make them see it as a stupid idea not to patronize you.
6. Monitor every member of your team
Do this to ensure they are communicating with your prospects in the most appropriate way. Ensure they remain dedicated, polite, respectful, and tolerant. Don’t ever let that smile depart from their lips.
7. Don’t joke with your business cards and pamphlets
All attendees must have been worn out. They’ve tasted so many cakes, seen so many displays and they might be confused about what choices to make. Ensure you get all the contact details you need from them, and don’t forget to give them your business card and pamphlet. Make sure these cards and pamphlets are unique, very attractive, and depicts your brand, products, and services in the best possible way. Some of the attendees will make their final decision when they get home and reaching you must not be a problem.
After the show
- FOLLOW UP
Now you have their emails and other valuable contact details. An email series or any other marketing strategy you deem fit should follow. The ball is in your court now and it’s up to you to play it well.